Days hotel
Innovative ‘one screen’ Flash reservation system
About Days Inn Hotel Westminster
Days Inn Hotel Westminster is located in central London, only ten minutes walk from Victoria rail and bus station. Days hotel group represents over 2,500 hotels around the world, with an ever-increasing presence in the UK market.
Need and Requirements
When Deographics was approached by Days Hotel, they wanted to stand out from the crowd of over 2000 hotels in London and required an innovative website that would boost their online image and increase their number of reservations.
Solution and Involvement
Through our expertise in the digital branding and design, we refreshed their web presence 180 degrees by integrating with a cross-media branding strategy. Going through a process of Information Architecture, we have analysed existing website user experiences as well as conversion rates.
Latest web technologies combined with innovative thinking – gave birth to an interactive booking system where all the processes are done on a single page.Showing the search results in real-time with no page refresh allows visitors to make fast bookings in fewer clicks. This ensures the smoothest possible booking experience, while making the whole process extremely enjoyable and simple.
The 360° Virtual Tour provides visitors with an authentic and realistic view of the hotel’s interiors and exteriors. It gives a feeling of being in the hotel itself and is an important factor for many visitors when making a decision about booking a room.
Community area called ‘My Days Inn’ is providing a personal interaction between the customers and hotel and it builds up the trust. We have undertaken several email marketing campaigns which had a great success in keeping their existing customers informed on latest offers and news. By doing this we were able to effectively increase the percentage of returning guests. The full flash website has its HTML version that allows search engines to cache dozens of pages and easily access to it.
Result and Conclusion
These innovative web solutions for Days Hotel moved it into the leading position in online hotel business and perfectly reflect their corporate slogan ‘Your next stay is just a click away’ with sweetness of increasing online revenue by 42%.
Contact us to find out how we can also help you to meet your unique requirements and challenges.
