Hitchsters
Social networking & SMS messaging service
About Hitchsters
Hitchsters.com is a social networking site promising to connect you with other people who are looking for a ride to the airport.
Need and Requirements
Hitchsters was looking for a company with experience to guide their online strategy and build an online system that lets users share cabs to airports. They required having a memorable digital branding integrating with several new technologies.
Solution and Involvement
Deographics was hired from the beginning of the project to provide consultation throughout the project’s duration. We have identified market opportunities and reflect them thoroughly at branding, design, website developing and algorithm‐based programming.
This innovative system receives information from users who are going to the airport, find appropriate matches dynamically, and then send alerts to confirmed matches via email and SMS text message. Not only that, the service creates a new way to build a social networking naturally in the heart of city – giving an option to select a preferred gender of co-rider.
We also provided a backend reporting system allowing vital stats and information to be tracked for further online marketing.
Result and Conclusion
The website was given a crucial Christmas travel window to launch and it was done successfully allowing client to have a good start. Its own unique service has attracted many people and received considerable press coverage from the mainstream news. It was also featured in Time Magazine’s top 50 websites. Currently they are planning to expend to more cities across many countries.
Contact us to find out how we can also help you to meet your unique requirements and challenges.
